basketball shoes bore the name "Air Jordan.". With the revenues generated by the stock sale, the company p lanned continued expansion, particularly in the European market. Both domestically and overseas Nike operates retail stores, including Nike Towns and factory outlets. Overall administrative costs were also reduced. Its efforts to conquer Europe had begun to bear fruit; business th ere grew by 100 percent that year, producing more than 1 billion in sales and gaining the second place market share behind Adidas. News and World Report, April 12, 1999,.
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This growth was fueled in part by aggres sive promotion of the Nike brand name. Additional Details Public Company Incorporated: 1968 as BRS, Inc. Lee, Louise, "Can Nike Still Do It? In 1990 the company's revenues hit 2 billion. Stroud, Ruth, "Nike Ready to Run a More Traditional Race Adv ertising Age, June 18, 1984,. Multinational B usiness, 1986,.